Articles

Retailers Why you need a joined-up ecommerce experience

With 67% of millennials saying they prefer to shop online, and online buying increasing by 65% during the coronavirus lockdown, ecommerce continues to expand...

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Retailers What retailers need to know about ecommerce platform costs

Ecommerce is bigger than ever. Online shopping continues to grow in popularity, and businesses need to sell their products digitally to reach the most...

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Agencies How to pick a platform for sustainable revenue

The financial success of a business is built on a healthy, sustainable income, and your digital agency is no different. With a reliable, long-term source of...

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Retailers How to optimize your ecommerce store for conversions

Attracting potential customers to your online store is one thing, but convincing them to make a purchase is another.When a user lands on your website, it’s...

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Agencies How your ecommerce agency can give retailers what they need

The ecommerce landscape just keeps growing.Pre-existing buyer trends and the impact of the COVID-19 lockdown mean that increasing numbers of retailers are...

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Retailers Increasing traffic to your online store

People love shopping. And, with over half of shoppers preferring to do so online, ecommerce has boomed at a rate of 23% year-on-year.However, increased...

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Agencies The importance of collaboration

The agency landscape is ever-changing, but recently we’ve been seeing agencies increasingly falling into one of two camps; larger traditional, full-service...

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Agencies How to wow retailers part 1: Planning the online store

“It takes 20 years to build a reputation and five minutes to ruin it.”Warren BuffettWhen you’re an agency, your reputation has a huge effect on your ability...

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Retailers How to build a joined-up ecommerce experience part 2: Marketing and promotion

A great product is one thing, but getting the world to hear about it is another. This is why marketing and promotion are vital to the success of your...

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Agencies How to wow retailers part 2: Delivering on time and on budget

Ever delivered an ecommerce project late or over budget?You’re not the only one; missing these targets is common in projects across industries around the...

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Agencies How to wow retailers part 3: Minimising maintenance and mitigating downtime

As an ecommerce agency your business depends on long-lasting relationships with retailers. Ensuring their ecommerce stores deliver without any issues is key...

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Retailers How to build a joined-up ecommerce experience part 1: Store setup

The ecommerce juggernaut continues to roll on in 2020, with worldwide revenues projected to reach US$2,411,638million by the end of the year: a 25%...

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Retailers How to build a joined-up ecommerce experience part 3: Customer experience

Providing customers with a satisfying ecommerce experience has never been more important.However, many businesses focus more on snappy design and what they...

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Aero News Black Friday success for Aero

In what can only be described as the biggest Black Friday event ever, we are extremely proud of how flawlessly the Aero platform responded. The performance...

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Retailers How Brexit will impact your ecommerce business

t’s no longer a case of Brexit is coming, because Brexit is here.At the present time, whether there’s a deal, or no deal, hangs in the balance. But if you’re...

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Aero News Aero 2020: Annual roundup

That’s (nearly) a wrap folks!As 2020 draws to a close, so too does Aero’s second year.Fresh from our second round of funding we entered 2020 with little...

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Retailers How to build a joined-up ecommerce experience part 4: What you need to know about integrations

Any successful retailer, online or physical, needs to co-ordinate their customer-facing activities with their behind-the-scenes operations. In ecommerce...

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Retailers How to improve site speed of my ecommerce store

Site speed: The ecommerce conversion killerSpeed kills. Slow speed that is. If it’s taking too long for your pages to load, then your ecommerce site is going...

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Agencies How to wow retailers part 4: Suggesting and implementing improvements

As an online store grows, its needs change.More storage capacity, more product lines, SEO updates, or additional website sections — the list can be...

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Retailers Why you should be using Aero Commerce in 2021

Whilst the whole country remains in lockdown and we’re urged to stay in our homes, our day to day online usage is continuing to soar.This has spurred many of...

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Platform Comparison Ecommerce platform comparison: Ease of use

An ecommerce platform should enable you to design, build, maintain and grow an online store that fulfils your ambitions. There are plenty of options when it...

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Agencies How agencies can protect retailers from technical debt

Technical debt is a silent killer, but it’s a killer all the same. It has potentially serious consequences for ecommerce agencies and retailers if they...

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Retailers Create an ecommerce journey that increases conversions

The main purpose of your ecommerce site is to get people to buy from you.Mind blown.We know.It’s not exactly rocket science, but this critical element can...

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Platform Comparison Ecommerce platform comparison: Out-of-the-box functionality

When you launch your online store, how good is it to go?Out of the box functionality is an important aspect of any ecommerce platform, because it means...

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