As consumers become increasingly conscious of how and when they pay for higher-value purchases, flexible payment options are becoming an important part of the ecommerce experience.
For retailers, offering the right payment options can help reduce barriers to purchase, support higher basket values and give customers greater flexibility at checkout. But these options need to be integrated into the wider shopping journey without compromising the speed or simplicity of the experience.
That’s why Aero Commerce has partnered with Deko to bring Deko’s Newpay digital credit account to ecommerce stores built on Aero.
Flexible payments, built into the checkout
Newpay gives eligible customers the option to access a digital line of credit during the checkout process. Rather than simply spreading the cost of a single purchase, customers can receive a credit limit that can be used for future purchases at participating retailers displaying the Newpay logo.
For example, a customer purchasing a £200 product could be approved for a credit limit of up to £5,000. Subject to the customer's circumstances and approval, the remaining available credit can then be used towards future purchases without requiring a new application each time.
For retailers selling higher-value products, this provides another way to make purchasing more accessible while keeping the checkout experience straightforward.
Why flexible payment options matter for retailers
Payment is one of the final stages of the customer journey, but it can have a significant impact on whether a purchase is completed.
Offering customers a choice of payment methods can help retailers cater to different purchasing preferences and financial circumstances. For businesses selling higher-value products, the ability to spread payments can also make a purchase feel more manageable.
The opportunity isn't limited to increasing conversions at the point of sale. A digital credit account can encourage customers to return to the same retailer when they are ready to make another purchase, supporting repeat purchasing and potentially increasing customer lifetime value.
The key is making payment options feel like a natural part of the shopping experience rather than an additional step or complication.
A seamless experience across online and in-store
Newpay is designed to work across both online and in-store purchasing journeys, giving retailers the opportunity to provide a consistent payment proposition across their sales channels.
For Aero retailers, the integration brings this functionality directly into the ecommerce checkout, helping them offer flexible payment options without compromising the performance and usability of their online store.
This is particularly relevant for retailers with larger or more considered purchases, where customers may spend more time researching a product before committing to a purchase.
One integration, multiple finance options
Deko provides a multi-lender, multi-product checkout finance platform, allowing merchants to offer a range of finance options through a single integration.
This gives retailers greater flexibility as their business and customer requirements evolve. A retailer might need to support smaller baskets today but require more sophisticated finance options as average order values increase.
For agencies, this also means being able to build flexible payment solutions into ecommerce projects without having to develop separate integrations for every finance product.
The flexibility of the Newpay digital credit account, seamlessly integrated into our checkout, helps drive conversions on higher value baskets.
— Richard Bendelow, CEO, Aero Commerce
What the partnership means for Aero retailers
The partnership gives Aero retailers access to another flexible payment option while retaining the wider benefits of the Aero platform: a fast, extensible ecommerce environment that can be adapted around the needs of their business.
It also strengthens the ecosystem available to Aero's agency partners. Rather than treating payments as an isolated part of the checkout, agencies can consider finance alongside the wider customer journey, product strategy and commercial objectives of each retailer.
Aero Commerce were an obvious choice for us to partner with as they sit at the heart of the UK ecommerce ecosystem.
— John Roberts, Head of Strategic Partnerships, Deko
For retailers, the ultimate benefit is choice: the ability to provide customers with a broader range of ways to pay while keeping the experience fast and straightforward.
Building better ecommerce experiences
Payment is just one part of creating a high-performing ecommerce store. The platform behind it needs to provide the speed, flexibility and extensibility required to bring the whole customer journey together.
Aero works with a growing ecosystem of technology and service partners to help retailers build ecommerce experiences around their specific requirements, from payments and fulfilment to marketing and customer experience.
The Deko partnership is another example of how that ecosystem can help Aero retailers access specialist capabilities without compromising the foundations of their ecommerce store.
Want to see how Aero can support a high-performing ecommerce experience with flexible payment options?
Book a demo with Aero Commerce →
About Deko
Deko is a checkout finance platform that helps merchants offer flexible finance options through a single integration. Its multi-product, multi-lender approach enables retailers to provide customers with a range of finance products at checkout.
This article was originally published to announce the partnership between Aero Commerce and Deko and has been updated to reflect the wider benefits of flexible ecommerce payments.
