Black Friday has evolved into an international, multi-day online shopping festival that finishes on Cyber Monday. Amazon may be a favourite for many merchants – but it’s certainly not the only option for e-commerce sellers. Most western marketplaces offer Black Friday and Cyber Monday promotions.
Customers start researching their Black Friday deals as early as October, so you need to get your brand out there and on their “wanted” lists as soon as possible.
There’s no need to despair if it’s a little too late to get on board with Black Friday 2022, many of the tactics and strategies that apply to Black Friday can be extended to your e-commerce on a whole, especially for major shopping events like Christmas and Valentine’s Day. Decide well in advance what offers you’re going to make and ensure you have the necessary stock and manpower in place. Use sales figures and analytics from throughout the year to better hypothesise which of your products will sell best and focus your efforts on top sellers or products you want to showcase.
Learn more about how to cash in on Black Friday on the WorldFirst website.