For most retailers, replatforming starts with a problem. Their current platform may be becoming too expensive to maintain, limiting what they can build, struggling to deliver the required performance, or creating unnecessary complexity as the business grows.
Whatever the reason, replatforming is an opportunity to address those underlying issues rather than simply moving the same setup onto another platform.
Aero makes that transition worthwhile. It is designed to give retailers a simpler, more flexible foundation, helping them address common challenges around cost, performance, customisation and scalability while giving agencies greater control over development.
Here are some of the key reasons retailers and agencies choose Aero.
Reduce the cost of running ecommerce
Platform costs can extend well beyond a monthly licence. Hosting, third-party apps, development work, maintenance and technical debt can all add to the lifetime cost of an ecommerce store.
Aero is built around a lean core, with a flexible licensing model and infrastructure requirements designed to keep ongoing costs under control. Its approach gives retailers and agencies more freedom to invest in the parts of the store that directly support growth, rather than continually paying to maintain unnecessary complexity.
Build around your business
Every retailer has different products, processes and customer journeys. A platform shouldn't force you to compromise those requirements simply because a feature isn't available out of the box.
Aero is developer-first and designed to be highly customisable. Agencies can extend the platform and create bespoke functionality around a retailer's requirements, while retaining the underlying Aero core.
This makes it possible to build distinctive ecommerce experiences without relying on a growing collection of plugins or workarounds.
Improve ecommerce performance
Performance has a direct impact on the shopping experience. Slow pages can make it harder for customers to browse products, complete purchases and return to a store.
Aero's lean architecture is designed with performance in mind, helping retailers build fast, responsive stores without compromising on functionality. The result is a platform that can support demanding ecommerce operations while giving agencies the flexibility to create the experiences their clients need.
Simplify your technology stack
As ecommerce stores grow, their technology stacks can become increasingly complicated. Multiple plugins, integrations and bespoke additions can make a store harder to maintain and introduce dependencies that slow down development.
Replatforming to Aero provides an opportunity to reassess that architecture. Instead of carrying unnecessary complexity into a new store, retailers and agencies can build around the functionality they actually need and extend the platform where additional requirements arise.
Give developers greater control
Aero is built with developers in mind, providing the flexibility to work directly with the platform rather than being restricted by a closed ecosystem.
This is particularly valuable when replatforming complex ecommerce stores. Agencies can customise the customer experience, integrate with existing systems and develop functionality specific to the retailer, while Aero's documentation and direct technical support provide additional help throughout the project and beyond launch.
Build a platform that can evolve
Replatforming shouldn't just solve today's problems. The new platform needs to support the retailer as its products, customers, operations and commercial priorities change.
Aero's flexible architecture allows agencies to continue developing stores after launch, whether that means introducing new functionality, integrating another system or adapting the customer experience.
This helps retailers avoid finding themselves back in the same position a few years down the line, with a platform that has become difficult or expensive to change.
Make migration more manageable
Moving an established ecommerce store involves more than transferring products and customer data. Retailers also need to consider integrations, SEO, redirects, customer accounts, orders, payment providers and the functionality that keeps the existing operation running.
Aero supports complex migrations and works closely with its agency partners throughout the process. Its platform, modules and development support give agencies the flexibility to address retailer-specific requirements rather than forcing every migration into the same process.
For retailers, this means having a platform and partner ecosystem designed around the realities of moving an established ecommerce operation.
Why choose Aero for your replatforming project?
Replatforming is an opportunity to address the issues that have accumulated around your existing ecommerce infrastructure, rather than simply replacing one platform with another.
Aero combines a lean platform with the flexibility to build bespoke ecommerce experiences, helping retailers reduce unnecessary costs while giving agencies the control to deliver more complex requirements.
Whether you're moving away from a legacy platform, looking to reduce reliance on third-party apps or need greater control over your store's development, Aero provides a foundation that can adapt as your ecommerce operation grows.
Ready to explore a different approach to replatforming?
Book a demo to see how Aero can support your retailer's requirements and give your agency greater flexibility throughout the build and beyond.
