ITQ Digital, a Bristol-based ecommerce optimisation and support agency, and Square Owl, a Manchester-based UX and ecommerce strategy agency, have partnered with Aero Commerce to deliver a streamlined ecommerce solution designed specifically for SMEs.
All three businesses share a common goal: helping independent retailers grow faster, compete more effectively, and avoid the limitations that often come with legacy ecommerce platforms.
By combining platform performance, UX expertise, and ecommerce delivery experience, the partnership brings together everything smaller retailers need to scale with confidence, without unnecessary complexity or long-term cost traps.
The problem SMEs keep running into
For many online retailers, choosing an ecommerce platform means compromise.
You’re often forced to trade off between:
Visual design and conversion performance
Site speed and flexibility
Ease of use for internal teams and long-term running costs
Add to that the pressure of growth, rising customer expectations, and tighter margins, and many SMEs end up with platforms that are expensive to maintain, hard to evolve, or slow to perform.
This ecommerce solution was created to remove those trade-offs.
A more balanced approach to ecommerce
The joint solution brings together proven ecommerce best practices across platform, UX, and delivery, without overengineering or bloated feature sets.
Retailers and B2B traders benefit from:
Preconfigured, conversion-focused themes
Mobile-responsive themes designed and built by Square Owl and ITQ, based on modern UX principles and real-world conversion data.A fast, lean ecommerce platform
Built on Aero Commerce, the solution delivers strong front-end performance and an intuitive admin experience, while running on efficient hosting infrastructure to keep costs down.Clear, packaged setup services
High-impact customisations are included from the start, giving retailers the flexibility they need without unpredictable project scopes or spiralling budgets.
The result is a solution that’s quick to launch, easy to manage, and built to scale.
Built for flexibility, not lock-in
One of the core principles behind this partnership is long-term freedom.
The solution supports custom development and future expansion, without forcing retailers into rigid templates or SaaS-style constraints. Retailers can move fast early on, then evolve their store as their business grows, without needing to replatform down the line.
It’s designed to support:
Direct-to-consumer brands
B2B and hybrid ecommerce models
Retailers who want performance now, and flexibility later
Why this collaboration works
This isn’t a bundled product for the sake of it. It’s a collaboration built around complementary strengths.
Square Owl brings deep expertise in UX, CRO, and user-led design
ITQ Digital delivers robust ecommerce builds and long-term platform support
Aero Commerce provides a fast, flexible platform designed for modern ecommerce demands
Together, they enable retailers to focus on growth, not platform limitations.
Want to see if this approach is right for your business?
If you’re looking for an ecommerce solution that balances performance, usability, and cost, without compromising on future flexibility, this partnership is worth exploring.
Book a demo with the Aero team to see how the platform, agencies, and solution come together in practice.
