Replatformed from SellerDeck | Agency partner: teclan
Retailer overview
Cricket Supplies is the Midlands’ leading specialist cricket retailer, catering to everyone from beginner players to professional athletes. With decades of expertise and a broad product range, they’ve built a reputation as the go-to destination for all things cricket.
The challenge
The business was operating two separate sites built on legacy SellerDeck software, which was holding back growth. Slow performance, fragmented experiences, and a fading online presence pushed the team to explore a modern ecommerce solution. Budget constraints ruled out maintaining two separate builds — they needed a smarter, streamlined approach.
Why Aero
Having already seen teclan’s success with Aero on a previous migration, the team at Cricket Supplies chose the platform for its performance, flexibility, and built-in scalability. Aero’s lean core and developer-friendly structure made it the ideal solution for merging two stores into one powerful site, without compromising brand identity or SEO.
The build
teclan migrated and merged product catalogues from two SellerDeck sites into Aero, reworking the category structure and front end for a clean, modern experience. Using Aero’s flexible templating tools, they introduced a branded “Fan Zone” area within the main site, allowing Cricket Supplies to retain brand value and target different customer segments from one unified platform.
Overcoming challenges
Migrating from outdated platforms while preserving SEO was a key concern. Thanks to Aero’s robust CSV import tools, the team were able to build a refined catalogue that honoured legacy structure while preparing the store for future growth.
Results
Since launching on Aero, Cricket Supplies has seen dramatic improvements in ecommerce performance — including a 350% increase in conversion rate during peak season. Site speed, usability, and a simplified customer journey have all contributed to both stabilising and growing the business.
“We were fading fast on SellerDeck and had to make a decision on our future. After careful research, we worked with teclan to migrate both sites to Aero. We now have a fast, functional store, higher conversions, and a clear foundation for growth. Great job all round — so pleased we chose the teclan / Aero solution to get us back on track.”
— Paul Mundell, Newco Sports Online Ltd
