About Jules B
Established in 1984, Jules B is an award-winning independent retailer in the designer wear and luxury fashion space. With a reputation for quality and innovation, Jules B knew staying competitive meant going beyond great products — they needed to elevate their customer experience and strengthen long-term loyalty.
Leveraging Aero’s loyalty tools, Jules B worked closely with software development agency Techquity to launch their B-Rewarded loyalty scheme, seamlessly integrated with their ecommerce store.
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The challenge
Before Aero, Jules B faced the same challenges as many retailers in luxury fashion:
One time buyers who didn’t return.
Rising acquisition costs that made repeat custom more valuable than ever.
A loyalty landscape cluttered with overly complex, discount-heavy schemes that risked eroding margins.
They wanted a program that was:
Easy to understand for customers.
Simple to manage for staff.
Profitable, rewarding loyalty without hurting the bottom line.
The solution: B Rewarded with Aero
Working with their development partner Techquity, Jules B implemented Aero’s loyalty tools to launch B Rewarded, a scheme fully integrated with their ecommerce store.
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Why it works:
Benefits are communicated clearly and simply, putting the customer at the centre.
A visual guide and customer-first language explain benefits upfront, making it easy for customers to see value immediately.
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A simple, tiered point system.
£1 = 1 point. Higher tiers unlock exclusive rewards providing enough incentive for customers to move up the ranks, without hurting profit margins.
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Seamless sign-up.
A low friction onboarding flow removes barriers to participation.
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Smart support
An FAQ hub anticipates and resolves common customers questions, reducing service overhead.
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Branded customer portal
A dedicated hub lets members track points, perks, and orders in one place - creating a personalised experience that reinforces brand loyalty.
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The results?
Since launching B Rewarded with Aero, Jules B have seen:
40% increase in customers creating accounts to access loyalty benefits
78% increase in existing customers purchasing more than once.
Improved customer satisfaction and engagement, with loyalty becoming a key differentiator in the competitive luxury retail space.
The loyalty program has turned customer retention into a growth engine for Jules B, proving that loyalty does not need to be complex to be effective.
Aero gave us the flexibility to create a tailored loyalty program that truly reflects our brand. The seamless integration and performance of the platform make managing our online store and rewards very effortless.
— Dean Oldham, Ecommerce Manager at Jules B
Key takeaways
Jules B shows that:
A loyalty program should be designed around customers, not discounts.
Simplicity drives adoption, both for customers and staff.
With the right platform, loyalty can increase profitability while protecting margins.
Build a customer-winning loyalty program
Aero is a leading ecommerce platform built with the evolving needs of retailers in mind. We work closely with web development agencies and their teams to provide lean, fast, cost-effective solutions to retailers looking to future-proof their growth.
Our ecommerce gives retailers to:
Launch integrated loyalty schemes quickly.
Tailor programs to their customer base.
Drive growth with speed, efficiency, and lower total cost of ownership.
