ITQ Digital, a Bristol-based e-Commerce optimisation and support agency, and Square Owl, a Manchester-based UX optimisation and online strategy agency, have partnered with Aero Commerce, the Middlesborough-based e-Commerce platform provider, to offer a truly optimised and contemporary e-Commerce package for SMEs. The three companies, renowned for their commitment to supporting independent e-Commerce businesses accelerate growth and compete with major online players, have joined forces to develop a package for SMEs that addresses the pain points of online retailers in the rapidly expanding e-Commerce market, driven by the growth of online shopping during the pandemic. Online retailers typically struggle with the trade-off between the look and feel of a site, conversion rates, speed and usability, as well as the ease of use for administrators and the total cost of supporting such a platform in the longer term. The Optimised e-Commerce Offering addresses all of these issues, providing e-tailers and B2B traders alike with:

  • Preconfigured, high conversion, mobile responsive themes, custom developed by Square Owl and ITQ to the latest online best practices

  • A lightning-fast e-Commerce platform with intuitive UI both back-end and front-end, that operates on lean hosting infrastructure to reduce running costs

  • Benchmarked setup services, that offer the high-priority customisations every business needs to differentiate itself online, but packaged to provide transparency and certainty of total project costs

Sarkis Salleh, MD of ITQ Digital explains, “Many ITQ customers over the past year have asked for a solution that supports custom development while offering the speed to market and simplicity of a SaaS solution. We believe that with Square Owl and Aero we have found the perfect balance between long-term flexibility and short-term agility, and packaged this in a simple, baseline offering that affords e-Commerce businesses certainty of costs and peace of mind in terms of scope and capacity for later expansion.” Duncan Woodward, MD at Square Owl expands upon these comments; “We wanted to provide an affordable solution to offer smaller eCommerce businesses with the opportunity to increase the return from their online stores. Many of these businesses can often be focussed on day-to-day operations and miss opportunities to improve conversions, and thus increase ROI. Our process focuses on data, user scenarios and tasks, not assumptions, and utilises our 15 years+ experience in user testing, analysis and CRO. We’re excited to team-up with the Aero platform and our long-term partner ITQ, both of whom share our passion in enabling our customers to maximise their return from marketing and platform spend.” To summarise, Robert Cooper, CSO at Aero Commerce, states, "A critical element in the planning, development and successful deployment of a high performance, highly flexible ecommerce platform such as Aero is the experience and skills of the agency, as well as their foresight to adopt the latest and best technologies available. By coming together, ITQ and Square Owl can bring their own specific skill sets to meet the retailer’s requirements and, in working with Aero, deliver a store that will offer lightning-fast speeds, incredible leanness and a future proof solution." If you’d like to learn more about the Optimised e-Commerce Offering please visit the following landing page, or email us at

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